Peanuts&Monkeys, by the hand of
of
Acciona Inmobiliaria, creates a flyer that can be planted in a pot to obtain a plant pot to obtain a plant

 

The real estate company, which belongs to the multinational Acciona, a leader in sustainable sustainable infrastructure solutions and renewable energy projects, has renewable energy projects, has produced a flyer from which a plant can be obtained. real. This promotional material is made with a paper that contains seeds and that it can be planted naturally. With this direct marketing action, the advertising agency wants to highlight the sustainable nature of Acciona the sustainable nature of Acciona Real Estate, whose homes are homes have the international BREEAM certificate, a method of assessing and certifying sustainable buildings. method of assessing and certifying sustainable buildings.

To obtain the plant, just dip the paper in a container of water for a minute, then place it in a water for one minute, then place it in a bowl of water for one minute. pot with fertile soil and water it daily. Fifteen days after this process, the first shoots begin to appear. This proposal saves paper, reduces waste and encourages and encourage planting, and is a more sustainable option than the usual print advertising. than the usual printed advertising. The team in charge of this project is formed by Sara Blanco
y
Carlota Brea.