{"id":28581,"date":"2024-03-01T10:16:52","date_gmt":"2024-03-01T10:16:52","guid":{"rendered":"https:\/\/new.peanutsmonkeys.com\/?page_id=28581"},"modified":"2024-12-23T07:59:42","modified_gmt":"2024-12-23T07:59:42","slug":"amazon-prime-day","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/amazon-prime-day\/","title":{"rendered":"Amazon Prime Day"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"28581\" class=\"elementor elementor-28581\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c2b78 e-flex e-con-boxed e-con e-parent\" data-id=\"c7c2b78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e057870 e-grid e-con-boxed e-con e-child\" data-id=\"e057870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc23c8d e-con-full e-flex e-con e-child\" data-id=\"cc23c8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d17aa0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8d17aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon Prime Day<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2286e animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dd2286e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viral content for social media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51cd002 e-flex e-con-boxed e-con e-child\" data-id=\"51cd002\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ada21 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f1ada21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"555\" height=\"280\" src=\"https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2022\/05\/actualidad_480462726_149800752_1024x576-e1709539781859.jpeg\" class=\"attachment-large size-large wp-image-19187\" alt=\"\" srcset=\"https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2022\/05\/actualidad_480462726_149800752_1024x576-e1709539781859.jpeg 555w, https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2022\/05\/actualidad_480462726_149800752_1024x576-e1709539781859-300x151.jpeg 300w, https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2022\/05\/actualidad_480462726_149800752_1024x576-e1709539781859-18x9.jpeg 18w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e29ccc elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom animated-slow elementor-grid-0 elementor-invisible elementor-widget elementor-widget-share-buttons\" data-id=\"2e29ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e39af4b contenedor-video e-flex e-con-boxed e-con e-parent\" data-id=\"e39af4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6094fee video elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"6094fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"premium-video-box-container-6094fee\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"youtube\" data-thumbnail=\"1\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div data-src=\"https:\/\/www.youtube.com\/embed\/bdrQz2lrYpM?feature=oembed&amp;rel=0&amp;mute=0&amp;loop=0&amp;controls=1&amp;playsinline=0&amp;cc_load_policy=0\" class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:url(&#039;https:\/\/i.ytimg.com\/vi\/bdrQz2lrYpM\/maxresdefault.jpg&#039;)\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-description-container\">\n\t\t\t\t\t\t\t\t<p class=\"premium-video-box-text\">\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tPlay <span style=\"color:#f1b239\">.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e571124 e-flex e-con-boxed e-con e-parent\" data-id=\"e571124\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6989ba8 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6989ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Background<\/strong><\/p><p>For Amazon Prime Day, Amazon wants to create content that is easily viralizable on social media.<\/p><p>\u00a0<\/p><p><strong>Need<\/strong><\/p><p>Communicate what prime day is, a little known action until now, generate leads and consequently, generate sales.<\/p><p>\u00a0<\/p><p><strong>Proposal<\/strong><\/p><p>We proposed the generation of a very different audiovisual content, to promote Prime Day through a song written ad hoc for our client. Who would sing it? A person who, at that time, was already very influential in the digital world \"Rodrigo Septi\u00e9n\", a guy who was dedicated with a partner to \"disembowel\" the history of different cartoons (from Disney to Pokemon).<\/p><p>This content was not published by Amazon Prime as the objective was to create a parallel content and without being 100% linked to the brand.<\/p><p>\u00a0<\/p><p><strong>Results<\/strong><\/p><p>More than 250k views reached on YouTube and Facebook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee4a96 e-grid e-con-boxed e-con e-child\" data-id=\"bee4a96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46cd74a e-con-full e-flex e-con e-child\" data-id=\"46cd74a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53ce915 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"53ce915\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/peanutsmonkeys.com\/en\/peanuts\/lanzamiento-mas-alla-de-la-luna\/\">Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36fc9c4 animated-slow elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"36fc9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/peanutsmonkeys.com\/en\/peanuts\/lanzamiento-mas-alla-de-la-luna\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"238.579\" height=\"93.761\" viewbox=\"0 0 238.579 93.761\"><path id=\"Icon_akar-arrow-right\" data-name=\"Icon akar-arrow-right\" d=\"M11.268,49.431H-220.311M-178.38,7.5l-41.931,41.931,41.931,41.931\" transform=\"translate(223.811 -2.55)\" fill=\"none\" stroke=\"#000\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"7\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eea8e9 e-con-full e-flex e-con e-child\" data-id=\"2eea8e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb9b90 animated-slow elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"9fb9b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/peanutsmonkeys.com\/en\/peanuts\/insolitamente-digital\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" viewbox=\"0 0 238.58 93.76\"><defs><style>.cls-1{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-width:7px;}<\/style><\/defs><path id=\"Icon_akar-arrow-right\" class=\"cls-1\" d=\"M235.08,46.88H3.5M193.15,88.81l41.93-41.93L193.15,4.95\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a464b5 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1a464b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/peanutsmonkeys.com\/en\/peanuts\/insolitamente-digital\/\">Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Day Contenido viral para medios sociales Play . Antecedentes Para el \u201cAmazon Prime Day\u201d, Amazon quiere crear un contenido f\u00e1cilmente viralizable en medios sociales. \u00a0 Necesidad Comunicar qu\u00e9 es el prime day, una acci\u00f3n poco conocida hasta el momento, generar leads y en consecuencia, generar ventas. \u00a0 Propuesta Propusimos la generaci\u00f3n de un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28581","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/28581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=28581"}],"version-history":[{"count":31,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/28581\/revisions"}],"predecessor-version":[{"id":29981,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/28581\/revisions\/29981"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=28581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}