{"id":29323,"date":"2024-08-23T10:37:48","date_gmt":"2024-08-23T10:37:48","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29323"},"modified":"2024-12-23T07:58:08","modified_gmt":"2024-12-23T07:58:08","slug":"el-cochecito-lere-cross-the-limits","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/el-cochecito-lere-cross-the-limits\/","title":{"rendered":"\"The stroller, ler\u00e9\" - CROSS THE LIMITS"},"content":{"rendered":"
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Audiovisual, graphic, press, radio, RRSS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Background<\/strong><\/p>

Mitsubishi Motors is the brand that sponsors Cristina Guti\u00e9rrez, the first Spanish driver in history to finish the Dakar rally in a car.<\/p>

\u00a0<\/p>

Need<\/strong><\/p>

To honor Cristina's achievements and trajectory at the wheel of the Mitsubishi Eclipse Cross under the concept \"Cross the limits\".<\/p>

\u00a0<\/p>

Proposal<\/strong><\/p>

Since our childhood, we are exposed to a series of impacts that determine what we will be when we grow up. \"El cochecito, ler\u00e9\" is the song we chose for the spot where an aggressive driving contrasts with a delicate voice singing. Both go in crescendo until we discover that it is Cristina who drives and sings, questioning the phrase \"I don't want a car\".<\/p>

\u00a0<\/p>

We show how Cristina, in a mainly male world such as the automotive industry, crosses the limits with the Eclipse Cross by being the first woman to finish the Dakar in a car.<\/p>

\u00a0<\/p>

\"The stroller, ler\u00e9\"<\/strong> is an integrated campaign consisting of 3 audiovisual versions of 20, 30 and 45 seconds for television and cinema, press and outdoor graphics, display campaign, dynamics for RRSS and radio spots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Audiovisual, gr\u00e1fica, presa, radio, RRSS Play . Antecedentes Mitsubishi Motors es la marca que patrocina a Cristina Guti\u00e9rrez, la primera piloto espa\u00f1ola en la historia en terminar el rally Dakar en coche. \u00a0 Necesidad Homenajear los logros y la trayectoria de Cristina al volante del Eclipse Cross de Mitsubishi bajo el concepto \u201cCross the limits\u201d. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29323","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29323"}],"version-history":[{"count":10,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29323\/revisions"}],"predecessor-version":[{"id":30017,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29323\/revisions\/30017"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}