{"id":29332,"date":"2024-08-23T10:40:58","date_gmt":"2024-08-23T10:40:58","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29332"},"modified":"2024-12-23T08:01:52","modified_gmt":"2024-12-23T08:01:52","slug":"asx-deja-de-darle-vueltas","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/asx-deja-de-darle-vueltas\/","title":{"rendered":"ASX: Stop beating around the bush"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de08c06 e-flex e-con-boxed e-con e-parent\" data-id=\"6de08c06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66f569fa e-grid e-con-boxed e-con e-child\" data-id=\"66f569fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c1f9f71 e-con-full e-flex e-con e-child\" data-id=\"1c1f9f71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-385ff3b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"385ff3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising, Radio, TV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d10f9e e-flex e-con-boxed e-con e-child\" data-id=\"4d10f9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70a35234 elementor-widget elementor-widget-image\" data-id=\"70a35234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"326\" height=\"171\" src=\"https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2024\/01\/00-mitsubishi-portfolio-logo.png\" class=\"attachment-large size-large wp-image-26632\" alt=\"logo mitsubishi\" srcset=\"https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2024\/01\/00-mitsubishi-portfolio-logo.png 326w, https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2024\/01\/00-mitsubishi-portfolio-logo-300x157.png 300w, https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2024\/01\/00-mitsubishi-portfolio-logo-18x9.png 18w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e50309 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"68e50309\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 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12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d98cbab contenedor-video e-flex e-con-boxed e-con e-parent\" data-id=\"6d98cbab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c73ec4 video elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"21c73ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"premium-video-box-container-21c73ec4\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"youtube\" data-thumbnail=\"1\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div data-src=\"https:\/\/www.youtube.com\/embed\/9bv08ZpoH1s?feature=oembed&amp;rel=0&amp;mute=0&amp;loop=0&amp;controls=1&amp;playsinline=0&amp;cc_load_policy=0\" class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:url(&#039;https:\/\/i.ytimg.com\/vi\/9bv08ZpoH1s\/maxresdefault.jpg&#039;)\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-description-container\">\n\t\t\t\t\t\t\t\t<p class=\"premium-video-box-text\">\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tPlay <span style=\"color:#f1b239\">.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-161946f contenedor-video e-flex e-con-boxed e-con e-parent\" data-id=\"161946f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-849c303 video elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"849c303\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"premium-video-box-container-849c303\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"youtube\" data-thumbnail=\"1\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div data-src=\"https:\/\/www.youtube.com\/embed\/p_Wt-I8T4pI?feature=oembed&amp;rel=0&amp;mute=0&amp;loop=0&amp;controls=1&amp;playsinline=0&amp;cc_load_policy=0\" class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:url(&#039;https:\/\/i.ytimg.com\/vi\/p_Wt-I8T4pI\/maxresdefault.jpg&#039;)\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-description-container\">\n\t\t\t\t\t\t\t\t<p class=\"premium-video-box-text\">\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tPlay <span style=\"color:#f1b239\">.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2815b1d contenedor-video e-flex e-con-boxed e-con e-parent\" data-id=\"2815b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5704287 video elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"5704287\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"premium-video-box-container-5704287\" class=\"premium-video-box-container\" data-overlay=\"false\" data-type=\"youtube\" data-thumbnail=\"1\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div data-src=\"https:\/\/www.youtube.com\/embed\/PRaNWkHWxf4?feature=oembed&amp;rel=0&amp;mute=0&amp;loop=0&amp;controls=1&amp;playsinline=0&amp;cc_load_policy=0\" class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:url(&#039;https:\/\/i.ytimg.com\/vi\/PRaNWkHWxf4\/maxresdefault.jpg&#039;)\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-description-container\">\n\t\t\t\t\t\t\t\t<p class=\"premium-video-box-text\">\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tPlay <span style=\"color:#f1b239\">.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e766cd e-flex e-con-boxed e-con e-parent\" data-id=\"46e766cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-679dd3e0 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"679dd3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Background<\/strong><\/p><p>The car brand Mitsubishi had been communicating its ASX model for more than four years under the concept \"Twist your world, Turn your world around\" and in April 2018 it launched again a campaign for the same model.<\/p><p>\u00a0<\/p><p><strong>Need<\/strong><\/p><p>For this, Mitsubishi asked us to create a campaign that was different, with price as the central focus, as it is a car with great advantages over the competition.<\/p><p>\u00a0<\/p><p>The objective was to reach a target of men between 45 and 50 years old but with a more youthful tone, centered on the color blue and inspired by the summer.<\/p><p>\u00a0<\/p><p><strong>Proposal<\/strong><\/p><p>To get the attention of our public, after so many years of communicating \"Twist your world, it was time to change it and say goodbye by saying just the opposite.<\/p><p>\u00a0<\/p><p>\"Stop beating around the bush\" is the concept of this campaign based on how we beat around the bush when the answer is obvious: if you want a car, buy an ASX.<\/p><p>\u00a0<\/p><p>So, based on humor, repetition, and even absurd arguments, we told our target to stop thinking about it from \u20ac15,950.<\/p><p>\u00a0<\/p><p>We created three versions of 20-second spots for the blue, black and white ASX, press and outdoor graphics, radio spots, social media dynamics and a display campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ffd0ee8 e-grid e-con-boxed e-con e-child\" data-id=\"3ffd0ee8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b7a85b5 e-con-full e-flex e-con e-child\" data-id=\"2b7a85b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe05eff animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1fe05eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a 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