{"id":29390,"date":"2024-08-23T14:45:26","date_gmt":"2024-08-23T14:45:26","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29390"},"modified":"2024-12-23T08:26:33","modified_gmt":"2024-12-23T08:26:33","slug":"vuelvete-luko","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/vuelvete-luko\/","title":{"rendered":"Become Luko\u00a0"},"content":{"rendered":"
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Digital Campaign, Radio, TV, Social Networks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Background<\/span><\/b>\u00a0<\/span><\/p>

Luko, born as a French start-up, currently accumulates more than 150k customers in France.<\/span>\u00a0<\/span><\/p>

It has been a few months since it landed in the Spanish market and has been <\/span>September as the key month to make a launch that arouses the interest of the target audience. <\/span><\/b>and, above all, to generate insurance business.<\/span>\u00a0<\/span><\/p>

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Need<\/span><\/b>\u00a0<\/span><\/p>

Generation of ideas for a brand presentation campaign for the Spanish market, with the main objective of brand awareness and positioning in the consumer's mind.<\/span>\u00a0<\/span><\/p>

Communicate, through this campaign, all of Luko's attributes and differentiating elements.<\/span>\u00a0<\/span><\/p>

Transmitting a <\/span>different message, daring, hooligan, funny and, above all, one that attracts the attention of the public and the media.<\/span><\/b>\u00a0<\/span><\/p>

\u00a0<\/p>

Proposal<\/span><\/b>\u00a0<\/span><\/p>

A national campaign is proposed in which, through a creative concept, it will have a presence in:<\/span>\u00a0<\/span><\/p>

Street Marketing (billboards), CC, Radio, RRSS, Paid Media and traditional and digital TV.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a Digital, Radio, TV, Redes Sociales Play . Antecedentes\u00a0 Luko, que nace como una start-up francesa, actualmente acumula m\u00e1s de 150k clientes en Francia.\u00a0 Hace unos meses que ha aterrizado en el mercado espa\u00f1ol y se marca septiembre como el mes clave para hacer un lanzamiento que despierte inter\u00e9s en el target y, sobre todo, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29390","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29390"}],"version-history":[{"count":19,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29390\/revisions"}],"predecessor-version":[{"id":29969,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29390\/revisions\/29969"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}