{"id":29482,"date":"2024-08-24T06:39:41","date_gmt":"2024-08-24T06:39:41","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29482"},"modified":"2024-12-23T08:10:47","modified_gmt":"2024-12-23T08:10:47","slug":"genius","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/genius\/","title":{"rendered":"Genius"},"content":{"rendered":"
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Audiovisual advertising Social Networks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPlay .<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Awards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/figure>

Smile Festival Award for Best Creativity in Social Networks <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Wina 2018 Bronze Social Media Actions <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Background\u00a0<\/strong><\/p>

The National Geographic TV channel launched in April 2017 its first series, Genius, based on the life of the more than well-known physicist Albert Einstein.<\/span>\u00a0<\/span><\/p>

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Need\u00a0<\/strong><\/p>

To promote the series, National Geographic asked us to generate a creative concept that would be translated into two promotional audiovisual pieces.<\/span>\u00a0<\/span><\/p>

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The objective was to reach a young target through the diffusion of the pieces through Facebook.<\/span>\u00a0<\/span><\/p>

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Proposal\u00a0<\/strong><\/p>

To draw the attention of our audience, we turn to those lesser-known aspects of the physicist's life, and we focus specifically on one: Einstein did not wear socks. After all, he was always a genius from head to toe.<\/span>\u00a0<\/span><\/p>

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We created three audiovisual pieces to create buzz on social media before the premiere and launched the hashtag #GeniusWithoutSocks, encouraging people to share photos of their feet with shoes, but without socks.<\/span>\u00a0<\/span><\/p>

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Results\u00a0<\/strong><\/p>

More than 1.5 million views<\/span>\u00a0<\/span><\/p>

27,000 interactions<\/span>\u00a0<\/span><\/p>

Hundreds of posts with the hashtag #GeniusWithoutSocks<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Publicidad audiovisual Redes Sociales Play . Premios Premio Smile Festival a la Mejor Creatividad en Redes Sociales Wina 2018 Bronce Acciones en Redes Sociales Antecedentes\u00a0 El canal de televisi\u00f3n National Geographic lanzaba en abril de 2017 su primera serie, Genius, basada en la vida del m\u00e1s que conocido f\u00edsico Albert Einstein.\u00a0 \u00a0 Necesidad\u00a0 Para promocionar […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29482","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29482"}],"version-history":[{"count":7,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29482\/revisions"}],"predecessor-version":[{"id":29495,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29482\/revisions\/29495"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}