{"id":29537,"date":"2024-08-24T07:19:52","date_gmt":"2024-08-24T07:19:52","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29537"},"modified":"2024-12-23T08:03:46","modified_gmt":"2024-12-23T08:03:46","slug":"cafe-a-ciegas","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/cafe-a-ciegas\/","title":{"rendered":"Blind Coffee"},"content":{"rendered":"
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Social Media Campaign<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPlay .<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Award<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/figure>

WINA Award 2016<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CAFE\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Background\u00a0<\/strong><\/p>

Lotus Bakeries has, among other products, its caramelized Biscoff cookie, around which the brand's main communication revolves.<\/span>\u00a0<\/span><\/p>

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Need<\/strong>\u00a0<\/span><\/p>

Lotus Bakeries wanted to state that its cookie is perfect to accompany the \"Coffee Moment\", which implies absence of haste and dedication to the person in front of you.<\/span>\u00a0<\/span><\/p>

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Proposal\u00a0<\/strong><\/p>

We have been explaining for months in the social networks of Lotus Bakeries Spain that having a coffee is not the same as having a coffee with a Biscoff. The Lotus cookie is a great conversation starter, and now we wanted to prove it by taking it to the street. That's why we created the first coffee shop where you didn't know who you were going to have a coffee with.<\/span>\u00a0<\/span><\/p>

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Results\u00a0<\/strong><\/p>

The growth trend increased by 30.5%<\/span>\u00a0<\/span><\/p>

1,279 people accessed the APP to sign up for the Blind Caf\u00e9<\/span>\u00a0<\/span><\/p>

163,173 people were reached in two days, +143.1%<\/span>\u00a0<\/span><\/p>

Interactions with Lotus Bakeries Spain increased by 91.7%.<\/span>\u00a0<\/span><\/p>

The tables were occupied 95% of the time of the action.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a para Redes Sociales Play . Premio Premio WINA 2016 Antecedentes\u00a0 Lotus Bakeries cuenta, entre otros productos, con su galleta caramelizada Biscoff, alrededor de la cual gira la comunicaci\u00f3n principal de la marca.\u00a0 \u00a0 Necesidad\u00a0 Lotus Bakeries quer\u00eda asentar que su galleta es perfecta para acompa\u00f1ar el \u201cMomento Caf\u00e9\u201d, lo cual implica ausencia de prisa […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29537","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29537"}],"version-history":[{"count":7,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29537\/revisions"}],"predecessor-version":[{"id":29556,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29537\/revisions\/29556"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}