{"id":29619,"date":"2024-08-25T06:27:01","date_gmt":"2024-08-25T06:27:01","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29619"},"modified":"2024-12-23T08:24:42","modified_gmt":"2024-12-23T08:24:42","slug":"triplica-tus-sensaciones","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/triplica-tus-sensaciones\/","title":{"rendered":"Triple Your Sensations"},"content":{"rendered":"
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Digital campaign Social Networks<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPlay .<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Award<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/figure>

WINA Award 2016<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Background<\/span><\/b>\u00a0<\/span><\/p>

Mitsubishi launched the Outlander PHEV, the first 4\u00d74 plug-in hybrid. A very technologically advanced car.So much so, that it was difficult to explain all the innovations that the car brought.<\/p>

It was very complicated to explain all the innovations that this car brought, so we put rationality aside: we were going to talk about what it feels like to drive it.<\/p>

Mitsubishi had signed an agreement with Javier G\u00f3mez Noya, five-time triathlon world champion, and wanted him to be the protagonist of the campaign.<\/p>

\u00a0<\/p>

Need<\/strong><\/p>

The car offered so many innovations that it was difficult to explain them all, so we decided that we would talk about what it felt like to drive it.<\/p>

Mitsubishi had also signed an agreement with Javier G\u00f3mez Noya, five-time triathlon world champion, and wanted him to be the star of the campaign.However, Javier was a celebrity whom, paradoxically, almost nobody knew. Just like our car.<\/p>

\u00a0<\/p>

Proposal<\/strong><\/p>

We created a concept that united celebrity and product: Triple Your Sensations (3 sports in 1; 3 driving modes in 1).<\/p>

First we launched a teaser-denunciation that heated up the social networks: it was outrageous that a five-time Spanish trials champion was so little known.<\/p>

We then shot three epic spots, one for each sport and feeling: the feeling of flow, the feeling of control and the feeling of power. They were voiced by G\u00f3mez Noya himself to give credibility to the speech.<\/p>

In addition, we made a co-creative website in which we also joined the 3 spots in 1. Each visitor edited this long spot, guided by their feelings, and generated a new one in real time.<\/p>

\u00a0<\/p>

Results<\/strong><\/p>

3,066,000 Views of the spot on Internet<\/p>

29,000 Likes on social networks<\/p>

90,000 Visits to the website<\/p>

2,892,000 Impressions of hashtag #TriplicaTusSensaciones<\/p>

And hundreds of mentions in automotive publications.<\/p>

Visits to Mitsubishi-Motors.es increased by 33.94<\/p>

Visits to dealerships multiplied by 2 and orders and registrations, what a coincidence, multiplied by 3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a digital Redes Sociales\u00a0 Play . Premio Premio WINA 2016 Antecedentes\u00a0 Mitsubishi lanzaba al mercado el Outlander PHEV, el primer 4\u00d74 h\u00edbrido enchufable. Un autom\u00f3vil tecnol\u00f3gicamente muy avanzado.\u202fTanto, que era complicado explicar todas las innovaciones que el coche aportaba. Era muy complicado explicar todas las innovaciones que este coche aportaba, as\u00ed es que dejamos a […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29619","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29619"}],"version-history":[{"count":10,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29619\/revisions"}],"predecessor-version":[{"id":29637,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29619\/revisions\/29637"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}