{"id":29711,"date":"2024-08-25T09:05:26","date_gmt":"2024-08-25T09:05:26","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29711"},"modified":"2024-12-23T08:10:30","modified_gmt":"2024-12-23T08:10:30","slug":"ford-hymnus","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/ford-hymnus\/","title":{"rendered":"Ford Hymnus"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Digital campaign Social Networks<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPlay .<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Background<\/span><\/b>\u00a0<\/span><\/p>

Ford, official sponsor of the UEFA Champions League, wanted to reinforce its notoriety by taking advantage of the final of this competition, played between two Spanish teams.<\/span>\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Need<\/span><\/b>\u00a0<\/span><\/p>

The objective was to achieve Ford's positioning in an event with a large audience in Spain, and even more so being the final between two Spanish teams.<\/span>\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Proposal<\/span><\/b>\u00a0<\/span><\/p>

We devised a branded content campaign, #MerecemosUnHimno, in which we proposed to create a version of the official UEFA anthem in our language, which was previously approved and authorized by UEFA. The anthem was broadcast on social networks, with the participation of former Real Madrid and Atletico Madrid players, and also appeared on the program El Hormiguero.<\/span>\u00a0<\/span><\/p>

In addition, anyone who wanted to could upload a video of themselves singing the song, and would have the chance to win tickets to the Champions League final in Lisbon.<\/span>\u00a0<\/span><\/p>

\u00a0<\/p>

Stock data<\/span><\/b><\/p>

Notoriety and PR action. First time in history that the official UEFA anthem is sung in Spanish.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a digital Redes Sociales\u00a0 Play . Antecedentes\u00a0 Ford, patrocinador oficial de la UEFA Champions League, quer\u00eda reforzar su notoriedad\u202faprovechando la final de esta competici\u00f3n, disputada entre dos equipos espa\u00f1oles.\u00a0 \u00a0 Necesidad\u00a0 El objetivo que era conseguir un posicionamiento de Ford en un evento de gran audiencia en Espa\u00f1a, y m\u00e1s a\u00fan siendo la final entre […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29711","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29711"}],"version-history":[{"count":7,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29711\/revisions"}],"predecessor-version":[{"id":29730,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29711\/revisions\/29730"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}