{"id":29734,"date":"2024-08-25T09:18:56","date_gmt":"2024-08-25T09:18:56","guid":{"rendered":"https:\/\/peanutsmonkeys.com\/?page_id=29734"},"modified":"2024-12-23T08:23:55","modified_gmt":"2024-12-23T08:23:55","slug":"thor-en-madrid","status":"publish","type":"page","link":"https:\/\/peanutsmonkeys.com\/en\/peanuts\/thor-en-madrid\/","title":{"rendered":"Thor in Madrid"},"content":{"rendered":"
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Digital campaign Social Networks<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Background<\/span><\/b>\u00a0<\/span><\/p>

In October 2013, the Spanish movie theaters were hit by <\/span>Thor: The Dark World<\/span><\/b> the second film of the superhero prince of Asgard and demi-god of Thunder.<\/span>\u00a0<\/span><\/p>

\u00a0<\/p>

Need<\/span><\/b>\u00a0<\/span><\/p>

It's not every day you have a deity like Thor on Earth, and we had to make that clear in a very conspicuous way.<\/span>\u00a0<\/span><\/p>

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Proposal<\/span><\/b>\u00a0<\/span><\/p>

We wanted to tell, literally, that Thor had landed in Madrid. To achieve this, we placed a giant version of his hammer smashing a car in the street. The idea was that, in surprise, people would share a photo of the giant hammer on their social networks with the hashtag #THORENMADRID.<\/span>\u00a0<\/span><\/p>

On the morning of October 26, the first of the crushed cars appeared in the Plaza de Fuencarral, and little by little other cars crushed by the giant hammer appeared in different areas of Madrid, such as the Santiago Bernab\u00e9u or the Kin\u00e9polis cinemas.<\/span>\u00a0<\/span><\/p>

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Result<\/span><\/b>\u00a0<\/span><\/p>

Hundreds of photos and videos of Thor's hammer.<\/span>\u00a0<\/span><\/p>

Immediate viralization in RRSS thanks to the content shared by users.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Campa\u00f1a digital Redes Sociales\u00a0 Play . Antecedentes\u00a0 En octubre de 2013, llegaba a los cines espa\u00f1oles Thor: el Mundo Oscuro la segunda pel\u00edcula del superh\u00e9roe pr\u00edncipe de Asgard y semi-dios del Trueno.\u00a0 \u00a0 Necesidad\u00a0 No todos los d\u00edas se tiene una divinidad como Thor en la Tierra, y ten\u00edamos que dejarlo claro de una manera […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":26079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29734","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=29734"}],"version-history":[{"count":7,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29734\/revisions"}],"predecessor-version":[{"id":29747,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/29734\/revisions\/29747"}],"up":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/pages\/26079"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=29734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}