{"id":83,"date":"2015-05-31T12:21:06","date_gmt":"2015-05-31T12:21:06","guid":{"rendered":"https:\/\/new.peanutsmonkeys.com\/?p=6649"},"modified":"2024-12-23T09:08:13","modified_gmt":"2024-12-23T09:08:13","slug":"lotus-bakeries-presenta-el-primer-cafe-a-ciegas","status":"publish","type":"post","link":"https:\/\/peanutsmonkeys.com\/en\/lotus-bakeries-presenta-el-primer-cafe-a-ciegas\/","title":{"rendered":"Lotus Bakeries presents the first Blindfold Caf\u00e9"},"content":{"rendered":"
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The creative agency Peanuts&Monkeys has developed for Lotus Bakeries the first social experiment in which you don't know with whom you are going to have coffee.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to them, having a coffee is not the same as having a coffee with a Lotus cookie, internationally known as Biscoff. When someone puts one of these cookies next to a coffee, it implies an absence of haste and dedication to the person in front of you. They sum it up as \"Lotus, the cookie that gives a lot to talk about\". Based on this campaign concept, they set themselves a challenge: What would happen if two strangers had a coffee together? What would they talk about? The action consisted of participants being able to have a free coffee, but on one condition. They had to have a coffee with a person they had never met before. Users signed up through the Facebook application \"Caf\u00e9 a Ciegas\" to reserve a date and time. 100% of the guests decided to meet and continue chatting with their unknown companion.<\/p>

In addition, Lotus also invited several well-known bloggers and influencers who followed each other on RRSS, but had not yet met in person, giving them the opportunity to devirtualize while enjoying a fun improvisation workshop.
Link to video case: https:\/\/www.youtube.com\/watch?v=Ub5SZbHfpxI<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La agencia creativa Peanuts&Monkeys ha desarrollado para Lotus Bakeries el primer experimento social en el que no sabes con qui\u00e9n vas a tomar caf\u00e9 Seg\u00fan ellos, no es lo mismo tomarse un caf\u00e9 que tomarse un caf\u00e9 con una galleta Lotus, conocidas internacionalmente como Biscoff. Cuando alguien pone una de estas galletas junto a un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[119,121,120,117,118,28],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar","tag-biscoff","tag-cafe","tag-cafe-a-ciegas","tag-lotus","tag-lotus-bakeries","tag-peanutsmonkeys"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":9,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":27042,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts\/83\/revisions\/27042"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}