{"id":89,"date":"2015-01-26T08:59:01","date_gmt":"2015-01-26T08:59:01","guid":{"rendered":"https:\/\/new.peanutsmonkeys.com\/?p=789"},"modified":"2024-12-23T09:10:48","modified_gmt":"2024-12-23T09:10:48","slug":"nos-subimos-a-la-cabalgata-de-reyes","status":"publish","type":"post","link":"https:\/\/peanutsmonkeys.com\/en\/nos-subimos-a-la-cabalgata-de-reyes\/","title":{"rendered":"For Disney Media Plus, we rode the Three Kings Parade"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"89\" class=\"elementor elementor-89\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2488e585 e-flex e-con-boxed e-con e-parent\" data-id=\"2488e585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad126f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5ad126f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2016\/06\/14.jpg\" class=\"attachment-full size-full wp-image-60\" alt=\"\" srcset=\"https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2016\/06\/14.jpg 1024w, https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2016\/06\/14-300x198.jpg 300w, https:\/\/peanutsmonkeys.com\/wp-content\/uploads\/2016\/06\/14-768x506.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c35ab5 elementor-widget elementor-widget-text-editor\" data-id=\"33c35ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Three Kings Parade is a hot spot of the Christmas season. That's why we prepare for <strong>Disney Media Plus<\/strong>the division that manages the licenses for the entire Disney universe, a <strong>notoriety action<\/strong> for one of its <strong>partners<\/strong> most important: Fiat.<\/p><p>We created from scratch a spectacular float over 12 meters long that simulated San Fransokyo, the setting of BH6. On it were the characters from the movie, the musical group Sweet California, which offered an original mobile concert, and a <strong>Fiat 500L<\/strong>The most representative family model of the Italian brand.<\/p><p>This spectacular montage had more than 20 appearances on television, attracting 2 million viewers and causing more than 9,000 <strong>interactions in social networks<\/strong>. The campaign was led by Beatriz G\u00f3mez on behalf of Disney Media Plus. Those in charge of managing it at the agency were <strong>Vicente Javaloyes<\/strong> y <strong>Ana Calvo<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Cabalgata de Reyes es un punto caliente de las navidades. Por eso preparamos para Disney Media Plus, la divisi\u00f3n que gestiona las licencias de todo el universo Disney, una acci\u00f3n de notoriedad para uno de sus partners m\u00e1s importantes: Fiat. Creamos\u00a0desde cero una espectacular carroza de m\u00e1s de 12 metros de longitud que simulaba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[143,148,92,144,147,145,150,146,149],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monkey-at-work","tag-accion-de-notoriedad","tag-cabalgata","tag-disney","tag-disney-media-plus","tag-fiat","tag-fiat-500l","tag-navidad","tag-redes-sociales","tag-reyes"],"_links":{"self":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":9,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":28054,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/posts\/89\/revisions\/28054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media\/60"}],"wp:attachment":[{"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peanutsmonkeys.com\/en\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}