Peanuts&Monkeys has just announced the definitive incorporation of Joaquin Coboswho in the last few months had occasionally collaborated with the evolutionary agency in the strategic approach of different proposals. It is worth mentioning its contribution to the success of the award of the integral communication of Mitsubishi Motors in Spain, after a competition in which the following participated Rowingthe McCann Group y Shackleton.
Cobos will be a member of the steering committee as general manager, along with Sunde J. Sastre y Mario Sánchez del Real, executive creative director y chief creative officer respectively.
The Monkeys' new manager began his career in 1995 at the Monkeys. McCann-Erickson where he co-managed the Opel Spain. From there, he became a partner and commercial director of Evolvepioneering company in the digital advertising in Spain; working for Chrysler-Jeep y Sony Playstationamong other brands.
In 2003 he founded the advertising agency specialized in internet Adtiviti and the digital media agency Oxígeno Creative Mediawhich have been used by advertisers such as Lexus, Vocento Group, Hyundai, Banco Santander o El Corte Ingles.
Joaquín Cobos defines himself as an "inveterate entrepreneur and a advertising passionate about technology, who has spent half of his life searching for new sales arguments for the customers of their customers.
Peanuts&Monkeys is an independent company founded in 2012 that offers the market a full-service model and rapid adaptation to the changing needs of its clients. With this incorporation, the agency not only strengthens its management but also consolidates its philosophy of creative use of media and technology as a multiplier of advertising effectiveness.