Amazon Prime Day
Viral content for social media
Background
For Amazon Prime Day, Amazon wants to create content that is easily viralizable on social media.
Need
Communicate what prime day is, a little known action until now, generate leads and consequently, generate sales.
Proposal
We proposed the generation of a very different audiovisual content, to promote Prime Day through a song written ad hoc for our client. Who would sing it? A person who, at that time, was already very influential in the digital world "Rodrigo Septién", a guy who was dedicated with a partner to "disembowel" the history of different cartoons (from Disney to Pokemon).
This content was not published by Amazon Prime as the objective was to create a parallel content and without being 100% linked to the brand.
Results
More than 250k views reached on YouTube and Facebook.
