For Amazon Prime Day, Amazon wants to create content that is easily viralizable on social media.
Communicate what prime day is, a little known action until now, generate leads and consequently, generate sales.
We proposed the generation of a very different audiovisual content, promoting Prime Day through a song written ad hoc for our client. Who would sing it? A person who, at that time, was already very influential in the digital world was “Rodrigo Septién”, a guy who was dedicated with a partner to “disembowel” the history of different cartoons (from Disney to Pokemon).
This content was not published by Amazon Prime as the objective was to create a parallel content without being 100% linked to the brand.
More than 250k views reached on YouTube and Facebook.
January 24, 2022