Amazon Prime Day

Viral content for social media

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For Amazon Prime Day, Amazon wants to create content that is easily viralizable on social media.



Communicate what prime day is, a little known action until now, generate leads and consequently, generate sales.



We proposed the generation of a very different audiovisual content, to promote Prime Day through a song written ad hoc for our client. Who would sing it? A person who, at that time, was already very influential in the digital world "Rodrigo Septién", a guy who was dedicated with a partner to "disembowel" the history of different cartoons (from Disney to Pokemon).

This content was not published by Amazon Prime as the objective was to create a parallel content and without being 100% linked to the brand.



More than 250k views reached on YouTube and Facebook.

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