Concert In Sustainable G
World Environment Day
Play .
Award
Wina 2018 Honorable Mention Environment
Background
ACCIONA, a leading group in sustainable infrastructure and renewable energy projects, asked us to carry out a special action on the occasion of World Environment Day.
Need
To carry out an eye-catching action that reflected the brand's commitment to the environment and combined all the brand's values: technology, innovation and sustainability.
Proposal
We devised Concierto en Sol Sostenible, the first concert born from nature. We transformed natural elements into musical instruments by means of synthesizer plates, making plants, trunks and water reproduce the sound of real instruments. Once the instruments were created, an orchestra played with them the Radetzky March by Johann Strauss Sr.
Results
75,000 views in less than 24 hours.