Face The Force - Star Wars
Audiovisual content for Social Networks
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Awards
GOLD AMPE in 2016
Announcements of the Year in 2015
WINA 2016
Creativity Abroad 2016
Background
In December 2015, Disney releases the new Star Wars film, "The Force Awakens."
Need
Star Wars: The Force Awakens is not a movie like any other, so it couldn't be promoted in just any old way.
Proposal
There is a very characteristic element in the whole saga: the helmets. Therefore, we proposed to our client The Walt Disney Studios an exhibition, at street level and spread throughout Madrid, which would house eight giant replicas of Star Wars helmets, four of them belonging to the previous films of the saga, and four others to a preview of the seventh installment.
Results
A total of 10.5 million impressions on social networks
1,657,000 views of Face The Force's audiovisual content
More than 215,000 interactions on Facebook and Twitter
A unique reach of more than 1 million people
More than 10,000 mentions on Twitter through the hashtag.
More than 20,000 unique sessions on the official site
Minimum stay on the official site of 3:02 minutes