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Face The Force - Star Wars

Audiovisual content for Social Networks

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Awards

GOLD AMPE in 2016

Announcements of the Year in 2015

WINA 2016

Creativity Abroad 2016

face force
face force
face force
face force

Background 

In December 2015, Disney releases the new Star Wars film, "The Force Awakens." 

 

Need 

Star Wars: The Force Awakens is not a movie like any other, so it couldn't be promoted in just any old way. 

 

Proposal 

There is a very characteristic element in the whole saga: the helmets. Therefore, we proposed to our client The Walt Disney Studios an exhibition, at street level and spread throughout Madrid, which would house eight giant replicas of Star Wars helmets, four of them belonging to the previous films of the saga, and four others to a preview of the seventh installment. 

 

Results 

A total of 10.5 million impressions on social networks 

1,657,000 views of Face The Force's audiovisual content 

More than 215,000 interactions on Facebook and Twitter 

A unique reach of more than 1 million people 

More than 10,000 mentions on Twitter through the hashtag. 

More than 20,000 unique sessions on the official site 

Minimum stay on the official site of 3:02 minutes