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All-terrain origin

TV Campaign

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Award

Wina 2018 Silver Best Cinematography

Background

The vehicles in Mitsubishi's SUV range differ from the rest in one thing: they are not urban cars with 4×4 aesthetics, on the contrary, thanks to the brand's legacy, they have an undeniable off-road heritage.

 

Need

To publicize this range, Mitsubishi asked us to create a piece that would convey to the public the off-road essence of its vehicles in an evocative way.

 

Proposal

To this end, we created an audiovisual piece in which we present Origen Todoterreno, a reflection on the importance of knowing where we come from in order to get where we want to go.