In 2012, there was a dramatic VAT increase in Spain, from 8 to 21 percent, on pet healthcare. As a result, the number of visits to the veterinarian decreased by 30% and abandonment increased by 20%.
The Spanish Association of Veterinarians wanted to make pet owners aware of the responsibility of owning a pet, and to be able to help the most disadvantaged families who could not take care of them.
We created Compromiso Mascota, the first wedding ring that could seal our commitment to pets.
The ring, which was made entirely of leatherette and shaped like a pet collar, was intended to remind us every day of the commitment we make to the people who love us most.
But this ring was much more than a symbol. The money obtained from its sale went entirely to save the lives of pets of people without resources who needed veterinary care.
The ring had a value of 6 euros and could only be purchased through the campaign website: compromisomascota.com.
But, most importantly, Compromiso Mascota continues to sell rings and save pets’ lives.