Peanuts&Monkeys, together with Acciona Inmobiliaria, creates a flyer that can be planted in a pot to obtain a plant.
The real estate company, which belongs to the multinational Acciona, a leader in sustainable infrastructure solutions and renewable energy projects, has produced a flyer from which a real plant can be obtained. This promotional material is made with a paper that contains and can be planted naturally. With this direct marketing action, the advertising agency wants to highlight the sustainable nature of Acciona Real Estate, whose homes have the international BREEAM certificate, a method for evaluating and certifying sustainable buildings.
To obtain the plant, you only need to immerse the paper in a container with water for one minute, then place it in a pot with fertile soil and water it daily. After 15 days of this process, the first shoots begin to appear. This proposal saves paper, reduces waste and encourages planting, and is a more sustainable option than the usual printed advertising. The team in charge of this project is formed by Sara Blanco and Carlota Brea.
To obtain the plant, you only need to immerse the paper in a container with water for one minute, then place it in a pot with fertile soil and water it daily. After 15 days of this process, the first shoots begin to appear. This proposal saves paper, reduces waste and encourages planting, and is a more sustainable option than the usual printed advertising. The team in charge of this project is formed by Sara Blanco and Carlota Brea.