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And you, do you enrich or enrich?

cardboard people, best advertising campaign of the year

Article by Mario Sánchez del Real for Anuncios. Spring is always a time of change, not so much about politics, but about finding a moment to reflect on what we do, how we do it and why we do it. Coinciding with the advertising festivals, I can't let pass [...]

Forward or backward?

On this occasion, a reasonable doubt arises in my mind as to whether we have taken advantage of the initial pull of the Internet revolution in advertising life. My opinion is that we have not. Neither the agencies nor the advertising brands we work for have been able to fit the pieces of the Tetris together. Have we moved forward or have we [...]

Emotions

Driven by the curiosity that characterizes those of us who are technology geeks, we went to the Everis Foundation for the presentation of a device that could change the way we test advertising: the usenns, a gadget that, connected to the fingers, is capable of measuring the wearer's emotions in a way that is [...]

Big Data Forever

The term big data is something that all of us professionals working in the digital world have to get used to, because as much as it may seem like a trend, it's something that seems to be here to stay. I myself was not aware of the impact it could have on our online advertising business until I [...]

Sports sponsorship; by Mario Sánchez del Real

It is easy to talk about the weather once the hurricane has passed, and despite the possibility of falling into the easy criticism after the debacle, I will talk about the dreamed sporting successes turned into advertising and marketing failures. Actually, it is not unusual for unusual and even inexplicable things to happen when talking about sports. This is what I [...]