BACKGROUND

In 2014, the “Twist your world” campaign was launched for the ASX, Mirsubishi’s flagship model in Spain. On TV, outdoors and in the press, we proposed to turn our idea of the world upside down, making it revolve, literally, around the car.

NEED

The ASX segment was very saturated and there were strong competitors. In this scenario, we had to differentiate the ASX by offering a different vision of the world.

PROPOSAL

ASX 360 TWIST is the digital interpretation of the “Twist your world” campaign, an immersive experience through a 360 navigation site. In 5 different worlds, all the features of the vehicle could be discovered.

In addition, we created a mobile version that used the gyroscope of the Smartphone, making it possible for the site to navigate around the user in a stereoscopic way, so that the user became the center of each of the 360 worlds.