Trans - get trained
Digital campaign Social Networks
Background
In 2015, the University of Technology and Digital Art (U-tad) launched a competition to carry out its next campaign.
Need
U-tad needed a new positioning to differentiate itself from other universities, highlighting its technological and digital character, in addition to its professional opportunities.
Proposal
We carried out "TRANS-FÓRMATE", a campaign whose objective was to reach all those future university students who have a passion and just need a push to turn it into their profession.
It is a comprehensive campaign consisting of online audiovisual, outdoor graphics, display pieces and Spotify spots, and we did it with Ilion Animation Studios, the most renowned 3D animation studio in Spain, creators of films such as Planet 51 or Mortadelo y Filemón contra Jimmy el cachondo.
