Renfe Ticket
Digital campaign Social Networks
Background
Renfe launched for the first time an app from which you can buy train tickets directly: Renfe Ticket.
Need
This novelty had to be communicated, in a notorious and effective way, to Renfe's most frequent users.
Proposal
We had the people located and the support was ours. So we decided to do something different using the AVE trains. We created some vinyls taking advantage of the similarities between the shape of the doors and the shape of cell phones, which would be placed on them in several carriages. Adaptations were made for all models of AVE trains, reaching with them all destinations of the AVE network.
