Pet Commitment

Background 

In 2012, there was a dramatic increase in VAT in Spain, from 8 to 21 percent, on pet health care. As a consequence, 30% of visits to the veterinarian decreased and 20% of abandonments increased. 

Need 

The Spanish Association of Veterinarians wanted to make pet owners aware of the responsibility of owning a pet, and to be able to help the most disadvantaged families who could not take care of them. 

Proposal 

We created Compromiso Mascota, the first wedding ring that could seal our commitment to pets. 

The ring, which was made entirely of leatherette and shaped like a pet collar, was intended to remind us every day of the commitment we make to the people who love us most. 

But this ring was much more than a symbol. The money raised from its sale went entirely to saving the lives of pets of people without resources who needed veterinary care. 

The ring had a value of 6 euros and could only be purchased through the campaign website: compromisomascota.com. 

Results  

2100 rings sold in the first two weeks.  

2,600 euros raised.  

More than 90 pets from families without resources have been cared for.  

60,213 total video views.  

5400 followers on Facebook, becoming a reference page in the world of pets.  

Compromiso Mascota appeared in all the specialized media of the veterinary sector, as well as in the conventional media.  

But, most importantly: Compromiso Mascota continues to sell rings and save pets' lives.