Inside Out

Background 

On July 17th Disney-Pixar released its new movie; DEL REVÉS. The film presents a surprising vision of the emotions that live in the head of a 12 year old girl facing big changes. 

These emotions are represented through five characters: Joy, Sadness, Anger, Disgust and Fear. 

Problem 

How do you write a film review for a film that deals with emotions? 

Solution 

A special screening of the film was organized with three experts on parent-child relationships to give the first objective 100% film review. This time we didn't need them to express their opinion of the film in words. Their emotions would speak for them objectively. 

Participating in the show were: 

Luis Muiño, a prestigious psychologist and writer. 

Susana García, a "mom-blogger" with more than 60,000 followers on social networks. 

Rush Smith, a young youtuber who started out recording videos for his mother and now has over 200,000 subscribers. 

To know in detail what was going on in their brains while they watched DEL REVÉS, they were monitored during the screening with the most advanced neurotechnology for measuring emotions. The results were analyzed and yielded surprising data. 

On average, the percentage of joy felt by the study participants watching the movie was 80%. In the case of Susana, the percentage of sadness was higher than in her peers due to the Mirror Neurons, responsible for empathy, which are much more active in women. 

This Disney-Pixar initiative could be the beginning of a new form of "real-time" film criticism.