Genius
Audiovisual advertising Social Networks
Awards
Smile Festival Award for Best Creativity in Social Networks
Wina 2018 Bronze Social Media Actions
Background
The National Geographic TV channel launched in April 2017 its first series, Genius, based on the life of the more than well-known physicist Albert Einstein.
Need
To promote the series, National Geographic asked us to generate a creative concept that would be translated into two promotional audiovisual pieces.
The objective was to reach a young target through the diffusion of the pieces through Facebook.
Proposal
To draw the attention of our audience, we turn to those lesser-known aspects of the physicist's life, and we focus specifically on one: Einstein did not wear socks. After all, he was always a genius from head to toe.
We created three audiovisual pieces to create buzz on social media before the premiere and launched the hashtag #GeniusWithoutSocks, encouraging people to share photos of their feet with shoes, but without socks.
Results
More than 1.5 million views
27,000 interactions
Hundreds of posts with the hashtag #GeniusWithoutSocks
