All-Terrain Origin Cowgirl
TV commercial
Awards
AMPE de Plata 2018 in Television
Smile Festival 2018 Award for Best humor in social media campaign.
Wina 2018 Bronze Film Cars, trucks, motorcycles and bicycles
Background
Mitsubishi has an SUV range that includes the Outlander, Outlander PHEV and ASX models, cars associated with freedom, nature and reliability.
Need
The brand asked us to present the Mitsubishi SUV family, highlighting the Outlander PHEV model.
Proposal
Mitsubishi's biggest point of differentiation from its competitors is its roots: the brand has created its SUV models based on its experience in the design of off-road vehicles.
Highlighting these roots, and taking advantage of the 25th anniversary of the famous Mitsubishi spot starring the shepherd Jesús García Velasco, we decided to remake the ad. This time, the piece would be starring a cow keeper and we would highlight the main advantage of the Outlander PHEV: it is the first plug-in hybrid SUV on the market.
