Kia Ceed VR Experience

The new KIA CEED was going to literally put the city at your feet. So we decided that's what we had to do: elevate it above everything and everyone else and make it so that everyone could experience the experience of rising above everything else.

How? Placing the KIA CEED on top of a rooftop and letting anyone who wanted to go up there with it. So since the car couldn't go on the rooftop, we made the rooftop come to the car and developed a VR experience for the public to go up there.

The KIA CEED gave many drivers a real ride through the clouds.