The new KIA CEED was going to literally put the city at your feet. So we decided that’s what we had to do: elevate it above everything and everyone else and make it so that everyone could have the experience of rising above everything else. How? Placing the KIA CEED on top of a rooftop and letting anyone who wanted to ride on it. So since the car couldn’t go on the roof, we made the roof come to the car and developed a VR experience for the public to go up there. The KIA CEED gave many drivers a real ride through the clouds.