Light The Force - STAR WARS
Activations, Innovation, Metro, Outdoor, Social Networking
Awards
3 Wina Awards 2018 Silver Outdoor settings, interventions and special installations.Honorable Mention Promo activation. Honorable Mention Creation of alternative media.
Background
On December 15, 2017, Episode VIII of the Star Wars saga, The Last Jedi, was released in theaters in Spain.
Need
To promote the premiere of a movie as awaited as The Last Jedi, we had to create an action whose content was relevant in social networks and notorious for fans and non-fans of the saga.
Proposal
The idea focuses on one of the most iconic elements of Star Wars: the laser swords. Thus, an exhibition was held where eight giant laser swords were recreated in 8 different locations in Madrid.
With more than 6 meters high and a beam of light of more than 30 meters, the swords of Darth Varder or Kylo Ren were in charge of promoting Episode VIII of the most famous saga of the galaxy.
An action in which The Force of The Last Jedi invaded the capital of Spain.
