Advertising campaign

Play .


The 2022 World Cup is being held in a country that does not respect Women's Rights.



To make visible and denounce the situation of women in these countries and prevent them from being forgotten after the World Cup. To promote women's empowerment and ensure that the rights that women have enjoyed for the first time in this World Cup in Qatar do not disappear when it ends.



Create a soccer ball covered with women's hair (in a nod to the protests seen in Iran), the same that many of them cannot even show in public in countries like Qatar and others around them. A ball that will become a symbol so that no one forgets this situation and our duty to eradicate it once and for all. A ball that no one would have wanted to play this World Cup with and that really could never have been played with. A ball that will keep rolling to generate conversation and raise awareness.

Skip to content