Become Luko
Digital Campaign, Radio, TV, Social Networks
Background
Luko, born as a French start-up, currently accumulates more than 150k customers in France.
It has been a few months since it landed in the Spanish market and has been September as the key month to make a launch that arouses the interest of the target audience. and, above all, to generate insurance business.
Need
Generation of ideas for a brand presentation campaign for the Spanish market, with the main objective of brand awareness and positioning in the consumer's mind.
Communicate, through this campaign, all of Luko's attributes and differentiating elements.
Transmitting a different message, daring, hooligan, funny and, above all, one that attracts the attention of the public and the media.
Proposal
A national campaign is proposed in which, through a creative concept, it will have a presence in:
Street Marketing (billboards), CC, Radio, RRSS, Paid Media and traditional and digital TV.
