Luko, born as a French start-up, currently accumulates more than 150k customers in France.
It has been a few months since it landed in the Spanish market and September is the key month for a launch that arouses interest in the target and , above all, generates insurance contracts.
Generation of ideas for a brand presentation campaign for the Spanish market, with the main objective of brand awareness and positioning in the consumer’s mind.
Communicate, through this campaign, all of Luko’s attributes and differentiating elements.
Transmit a different message, daring, hooligan, fun and, above all, one that attracts the attention of the public and the media.
A national campaign is proposed in which, through a creative concept, it will have a presence in:
Street Marketing (billboards), CC, Radio, RRSS, Paid Media and traditional and digital TV.