Peanuts&Monkeys secures the Ges Seguros account
The company, with more than 90 years in the industry, entrusts its brand to the evolutionary agency
Peanuts&Monkeys will be the agency in charge of developing and implementing the insurer’s entire communication ecosystem, from strategy to communication, both internal and external, including creativity and branding.
Ges Seguros is characterized for being a company focused on experience and personal and professional treatment. It offers a wide variety of insurance products (car, motorcycle, home, life and pensions) and has a network of 24 Agency Management offices and more than 70 agent offices distributed throughout Spain.
“We are a modern company, but with the same values as always. After the change of image, we want to continue building to get even closer to our customers and our internal team, including our agents, our superheroes, professionals dedicated exclusively to Ges Seguros. Peanuts&Monkeys has the expertise to be the perfect partner to help us achieve this.“says Javier Salas, Director of Marketing and Partners.
“Being involved in a brand so identified with human values is very special for us. We call ourselves monkeys (in reference to the ‘Monkeys’ in the company’s naming), but first and foremost we are people.“said Joaquín Cobos, Managing Director of the agency.
Mario Sánchez del Real, General Creative Director of Peanuts&Monkeys, said, “It is a pleasure to be so close to the client. It is perceived from the first contact that among its values is the personal treatment and an exceptional service attitude. Consistency is important for brands.