Mitsubishi has been communicating its ASX model for four years under the "Twist your world" concept, also born in Peanuts&Monekys.
And after so many years of communicating that message, it was time to change it. So we decided that the best way to say goodbye was to say just the opposite.
So, "Stop spinning" is the concept of the new Mitsubishi ASX campaign based on humor, repetition and the absurd twists and turns we sometimes give to things.
The campaign has three 20-second audiovisual versions for the ASX in blue, white and black. In addition, it is an integrated campaign composed of other pieces such as print and outdoor graphics, social media dynamics and radio spots.
