On March 10, 2010, the "The Cubethe gala award ceremony of the "Premios de IX Genio AwardsThe CMVocento and Scopen awards were created by CMVocento and Scopen to recognize innovation in companies.
Among the more than 200 pieces registered, Peanuts&Monkeys has been awarded the prize for the Social Media Innovation with Tattoiterthe campaign created by the agency for Macaco y Sony Music Spain.
Scopen's CEO, Kika Samblás, was in charge of presenting the award to Domingo OlivoSony Music, and to Mario Sánchez del Real y Ramon Morenofrom Peanuts & Monkeys.
This year's edition focused on technological innovation. In addition to the award won by Peanuts&Monkeys, six other prizes were awarded in recognition of the work of agencies and advertisers in promoting innovative creativity and the creation of new formats.