Cross The Limits
Radio spots
Award
Smile Festival Award for Best Radio Campaign Production in the automotive sector
Background
In 2017 Mitsubishi launched its new SUV, the Eclipse Cross, a car designed for all those who dare to cross the limits and make a difference.
Need
Mitsubishi asked us to make some spots that reflect the "cross the limits" spirit and encourage the public to dare to do different things.
Proposal
The ability and tendency to cross limits is not something that is learned, it is something that we carry within us and that can lead us to do extraordinary things even without realizing it. In this line, we use historical characters to illustrate this ability to do great things even without wanting to.
