The Three Kings Parade is a hot spot of the Christmas season. That's why we prepare for Disney Media Plusthe division that manages the licenses for the entire Disney universe, a notoriety action for one of its partners most important: Fiat.
We created from scratch a spectacular float over 12 meters long that simulated San Fransokyo, the setting of BH6. On it were the characters from the movie, the musical group Sweet California, which offered an original mobile concert, and a Fiat 500LThe most representative family model of the Italian brand.
This spectacular montage had more than 20 appearances on television, attracting 2 million viewers and causing more than 9,000 interactions in social networks. The campaign was led by Beatriz Gómez on behalf of Disney Media Plus. Those in charge of managing it at the agency were Vicente Javaloyes y Ana Calvo.
