Wish Granted

Background

The new Mitsubishi Space Star, the brand's new city car, was scheduled for launch in 2014.

Need

To make this new model known to the public, highlighting its advantages and differences with the competition.

Proposal

'Wish granted', a creative concept that plays on the name of the product itself 'Space Star' through a shooting star and the tradition of making a wish upon seeing it. Although, with the affordable price of the Space Star, the wish is practically granted.