AVE Spain - France
Graphic advertising campaign
Background
For the first time it was possible to travel from Spain to France on a High Speed line without changing trains, passing through 17 cities.
Need
Renfe needed to communicate, in a very visible way, these new destinations.
Proposal
We wanted to convey the feeling of celebration that this milestone entailed, and we used the image of the sparkling wines of the two countries as a symbol of the union between them. To do so, we created a visual analogy between the shape of a bottle of cava and that of an AVE train.
Stock data:
First time it was possible to travel from Spain to France on the same AVE train.
