Disney English

TV campaign, print and outdoor graphics

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Background

El País was about to launch its new collectible 'Disney English', an English course with characters from the Disney universe.

 

Need

Promote the newspaper's new collection by attracting the attention of children and parents.

 

Proposal

Our proposal was "English in the mouth of your favorite characters", a campaign based on television, print and outdoor graphics that would transmit the essence of these courses: learning English in the most fun way with Disney characters.

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