Who Drives Best?

Digital campaign Social Networks 

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Background

On July 14, 2017, Cars 3 was released in theaters in Spain.
This time, Rayo McQueen's group of friends was joined by a female character, co-starring in the film: Cruz Ramirez.

 

Need

Take advantage of the presence of this new female character to promote the film on social networks.

 

Proposal

There is an eternal debate about who drives better, women or men. To solve this problem, we asked the fans of the movie, the kids. Their answer? The important thing is not who drives, but to enjoy the cars.

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