Homechef Three Star WMF

Background 

WMF is a well-known German brand of kitchenware, with international success and more than 160 years in the market. Innovation, quality and design are its main pillars, and are present at the time of preparing food, cooking, eating and drinking. 

Need 

The brand was looking to make the leap to digital advertising and strengthen its notoriety in the kitchens of our country. 

Proposal 

We launched the WMF Stars Online Academy, where amateur cooks in our country could learn all the cooking techniques and improve their culinary skills. 
In addition, we created the WMF Home Chef Tres Estrellas competition, with the aim of finding the best home chef in our country and recognizing his or her talent. In this way, Spanish amateur cooks had the opportunity to be rewarded in a similar way to the great professional chefs.