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Background 

Mitsubishi Motors launched its new Outlander, a car that presented several new features compared to the previous model. 

Need 

Mitsubishi asked us to carry out an action together with the paratriathlete Dani Molina, who would be the ambassador of this new car. The action had to be linked to the launch campaign "Talk about your car again". 

Proposal 

Mitsubishi has a strong commitment to sport, and we wanted to show it with this action: a report presented in several chapters about sport and effort. 
Dani Molina was in charge of searching for exciting stories of overcoming challenges and sport, real sport. For this, he made a roadtrip through Spain, traveling the roads in a Mitsubishi and interviewing numerous athletes, giving shape to the documentary "Vuelve a hablar de deporte".