Talk about your car again
Digital campaign Social Networks
Award
Smile Festival 2018 for Best humor in radio campaign in the automotive sector.
Background
Mitsubishi Motors launched its new Mitsubishi Outlander in 2015, which included important new features compared to the previous model.
Need
The brand needed a concept to make this new car known to its target audience and to highlight all its special features.
Proposal
We came up with the concept "Talk about your car again" to guide the model's entire launch campaign. This concept allowed us to communicate, in a humorous tone, the many new features of the Outlander. Because when you drive a car like this, it's impossible not to talk about it.
