The Last Jedi
Digital campaign Social Networks
Background
In 2017, the latest installment of the Star Wars saga: The Last Jedi, a film that, like all the previous ones, aroused great expectation among fans of the galactic universe, arrived in theaters in our country.
Need
To publicize the premiere of the film with a television campaign that would be on par with this great film, carried out together with Movistar+, seeking to reinforce its positioning as an entertainment platform.
Proposal
We decided to make a spot with some very special protagonists: Spanish elite athletes, the jedi of our time. To do so, we recreated the trailer of this latest installment of the saga with images of numerous athletes.
Maverick Viñales, Gisela Pulido and the Spanish National Team soccer players appeared in this spot training to reach the Force as a jedi would: with concentration, preparation and fight.
