Panic Charger
Digital campaign Social Networks
Background
In June 2013, Disney released Monsters University, the animated prequel to Monsters SA.
Need
To attract the attention of children and young people so that they would be encouraged to see this new film.
Proposal
What could make a young person panic more than running out of battery in their cell phone? With this in mind, we created the "Panic Charger", a device, a cross between a monster and an ultra-fast cell phone charger, which worked by screaming.
To charge the cell phone, all you had to do was plug it into the jack and start screaming in front of the screen. Once the recording was registered and authorized, a video of the experience was received.
Results
More than 3,000 people shouted to charge their cell phone batteries.
1127 videos were recorded, totaling 8.4 hours.
The equivalent of 6000 watts of accumulated sound power was obtained.
Stock data
Participants: +3000 Videos recorded: 1127 Hours recorded: 8.4 Cumulative power: 6000W
