Ralph breaks the Internet

Background

Six years have passed since the arrival in theaters of 'Rompe Ralph', an adventure comedy set in the world of video games; it grossed $471 million, not a very high box office for Disney hits.

 

Need

Disney wants to reach its target audience for the new Rompe Ralph movie which is released on November 5, 2018.

 

Proposal

We proposed a creative concept based on Ralph breaking the internet, in which Ralph breaks every social channel he had access to.