Mitsubishi presents its new Outlander PHEV 2019, the world's best-selling plug-in hybrid SUV. For this launch, we made its brand ambassador, Javier Gómez Noya become the protagonist and hero of legend in this branded content action. The five-time triathlon champion will try to win his first Ironman Kona in Hawaii, the toughest triathlon event in the world, which would make his legend even bigger.
"The Legend of the PHEV"is the name we gave to this campaign inspired by the myths of Oceania. Divided into four chapters, "The Legend of the PHEV" tells how man and machine, i.e. Javier Gómez Noya and the Outlander PHEV, join forces to achieve the impossible: win the Ironman. All the animation chapters have been made and designed inspired by Hawaii and its culture.
To involve the public in this great challenge, Mitsubishi launched a contest on social networks whose winner would travel to Hawaii with Javier Gómez Noya to live this incredible experience. A unique opportunity to be part of this legend.
The campaign consists of 6 chapters (webisodes), a digital spot, web, display campaign, social media dynamics, mobile campaign and email marketing campaign.
