For Disney Media Plus, we rode the Three Wise Men parade
The Three Kings Parade is a Christmas hot spot. That’s why we prepared for Disney Media Plus, the division that manages the licenses of the entire Disney universe, a notoriety action for one of its most important partners: Fiat.
We created from scratch a spectacular float over 12 meters long that simulated San Fransokyo, the setting of BH6. On it were the characters of the movie, the musical group Sweet California, who offered an original mobile concert, and a Fiat 500L; the most representative family model of the Italian brand.
This spectacular montage obtained more than 20 television appearances, 2 million viewers and more than 9,000 interactions on social networks. The campaign was led on behalf of Disney Media Plus by Beatriz Gómez. Vicente Javaloyes and Ana Calvo were in charge of its management at the agency.