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ASX Put it to the test

To present the latest version of Mitsubishi’s ASX, the idea arose to talk about the fact that, in addition to the dangers we are used to encountering on the road, there are many others that, because they are improbable, we take them as impossible.

Thus, under the concept of “Put it to the test” and with a clear humorous tone, the campaign presents the new Mitsubishi ASX as a vehicle prepared to withstand all the dangers that threaten us behind the wheel in our daily lives, including those that we would never imagine.

In addition to the three 20-second audiovisual versions for television and digital, the integrated campaign is made up of other pieces such as print and outdoor graphics, social media and radio dynamics.